Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
✨ Portfolio Spotlight: ProAd 2024 Annual Report
Designed under the theme The Protection Your Practice Deserves, this annual report brings a bold, modern visual language to Professionals Advocate’s mission of defense and support.
A sculpted circular emboss and spot gloss UV create a striking radial motif on the cover captures momentum and the organization’s forward-thinking approach. Inside, a vibrant yet professional color palette pairs with clean, contemporary typography to energize the narrative without compromising clarity. Dynamic layouts and geometric accents guide readers through key insights and achievements, creating a sense of progression and purpose on every page.
Strategic in message, compelling in execution. This piece reflects ProAd’s ongoing commitment to protecting and empowering medical professionals.
#PortfolioSpotlight #AnnualReportDesign #PrintDesign #MainStDesign #DesignForImpact #ProAd #ProfessionalsAdvocate #VisualIdentity #DesignDetails #DesignExcellence #StrategicDesign … See MoreSee Less
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Design Principle of the Day: MOVEMENT
Movement is how your design leads the way.
It’s the visual rhythm that directs the eye, nudging your viewer from one element to the next with purpose—not force.
Movement creates flow, hierarchy, and intention, turning a static layout into an experience.
Lines, curves, contrast, repetition, scale—they all play a part in guiding attention and shaping the story your design tells.
In design (and in life), direction matters just as much as destination.
#DesignPrinciples #Movement #GraphicDesign #DesignThinking #VisualDesign #CreativeProcess
#LayoutDesign #HierarchyInDesign #IntentionalDesign #DesignFlow #ModernDesign #DesignBalance
#CreativeClarity #DesignMatters #MainStDesign #DesignWithPurpose … See MoreSee Less
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Who Even Were They? (Old Spice Edition)
A quick look at how a classic men's grooming brand kept redesigning its way into relevance:
1938 – Detailed linework, traditional composition, and a distinctly heritage aesthetic.
1947 – Cleaner lines, simplified forms, and a more structured layout move the brand toward a refined, mid-century look.
1955 – Further reduction. Becoming more stylized and geometric, signaling a shift toward modernism and stronger shelf clarity.
2004 – A major rebrand. Bold typography, higher contrast, and a graphic interpretation of a ship creates a contemporary, assertive presence.
2010 – A full repositioning. The identity embraces a confident, humorous tone; the ship becomes a secondary asset as the brand leans into strong wordmark use and a more iconic visual voice.
A century of redesigns—same brand, completely different eras.
#WhoEvenWereThey #OldSpice #LogoEvolution #BrandHeritage #DesignHistory #VisualIdentity #MainStDesign #PackagingDesign #RebrandStory #NauticalBranding … See MoreSee Less
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🔍 Logo Who?
Think you know your logos? Put your design smarts to the test! Can you name this brand from just a glimpse
of their logo?
Drop your guess in the comments ⬇️ and we’ll like the
correct answer tomorrow.
#LogoWho #DesignTrivia #BrandIdentity #MainStDesign #LogoDesign … See MoreSee Less
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Holiday Spirit: now playing on repeat✨🎶
Spinning into the season with a little joy, a little creativity, and a lot of help from our four-legged “assistants.”
We are so grateful for every collaboration, every project, and everyone who made our work meaningful this year. Thanks for an incredible 2025 🎊
Wishing you a warm, wonderful holiday season and a bright start to the New Year! … See MoreSee Less
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⚡️ Portfolio Spotlight: Good News Electric Website
We partnered with Good News Electric to create a website that reflects their trusted expertise and customer-first approach.
The new site features refreshed visuals, intuitive navigation, and clear messaging. Making it easy for visitors to explore services, view projects, and connect with confidence. Clean design and thoughtful structure highlight their professionalism, reliability, and commitment to honest, high-quality work.
#PortfolioSpotlight #webdesign #mainstdesign #goodnewselectric #DesignForImpact #userexperience #uxdesign #visualidentity #webdevelopment #DesignExcellence #BrandStorytelling … See MoreSee Less
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💎 This or That: Professionals Advocate Annual Report
Two bold directions. One powerful story.
Option 1: A diamond-inspired radial—symbolic of strength, precision, and protection.
Option 2: A contemporary geometric motif—modern, confident, and full of forward momentum.
Both designs reflect Professionals Advocate’s commitment to defending and supporting medical professionals with clarity and care.
So tell us…
Which concept would have your vote? ✨
#ThisOrThat #DesignExploration #AnnualReportDesign #MainStDesign #ProfessionalsAdvocate #VisualIdentity #PrintDesign #DesignInProgress #CreativeProcess #DesignDetails … See MoreSee Less
1 CommentsComment on Facebook
🔍 Logo Who?
Think you know your logos? Put your design smarts to the test! Can you name this brand from just a glimpse
of their logo?
Drop your guess in the comments ⬇️ and we’ll like the
correct answer tomorrow.
#LogoWho #DesignTrivia #BrandIdentity #MainStDesign #LogoDesign … See MoreSee Less
0 CommentsComment on Facebook
🐭 I Spy: A little brass surprise on the bridge.
Tucked among weathered stone and historic architecture, this tiny mouse adds a touch of whimsy to an otherwise formal landscape. It’s a reminder that great design doesn’t always demand attention—sometimes, it invites discovery.
From plaques to pathways, every detail tells a story when curiosity leads the way.
#ISpy #DesignInTheWild #DesignDiscovery #MainStDesign #PublicArt #DesignDetails #FoundDesign #VisualStorytelling #EverydayDesign #DesignInspiration … See MoreSee Less
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