SPM Branding
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This branding exploration was created for a property management company seeking direction and visual identity. With an open brief, we developed a range of logo concepts exploring different stylistic approaches, from clean and modern to more illustrative and location inspired solutions.
The selected mark draws on the natural flow of the Susquehanna River, using a bold, simplified form to suggest movement, stability, and connection to place. The final design balances approachability with structure, reflecting both the human and operational sides of property management.
