So, you have decided that your website needs a face lift. Here are a few questions for you to ask before you start. Asking and answering the right questions before you start helps you (or your designer) develop a better solution.
1. What is your budget?
Knowing your budget beforehand helps you and designer come up with a solution that will fit your needs and stay within your budget. But you do have to have realistic expectations of what your budget can offer.
2. What makes you different?
What makes you unique is your selling point, so feature that on your site. Are you the only donut shop in town with five foot purple donuts? Showcase that!
3. Are there any site features you need?
Keep in mind the unique functionality of your site. Do you need a login? Is there an easier way to do X? Look at your FAQ, most likely there is an issue that can be addressed.
4. Which page gets the most traffic?
This goes hand in hand with the previous question. Is there an aspect of your site your users often use? Then make it easy for them to do just that.
5. What is your goal with your site?
Do you want to have people sign up for your mailing list? Connect with other users? Showcase your work? Is your current site meeting your goals?
6. Who is your target audience?
No it’s not everyone! Be specific! Where do they hang out? What brands do they like? How do they like their coffee?
7. Do you have all your content?
Images, copy, testimonials, video, domain name, etc.
8. Is your site mobile friendly or responsive?
We are spending more and more time on our mobile devices, so make sure your website looks good no matter the device your using.
9. What types of content will you publish on the site?
The type of content you publish will determine the layout and function of your site.
10. Why do you want a redesign?
Audit your reasoning for the redesign. Make sure it lines up with your expectations of the results of the redesign. Websites often need updating and technology gets out dated, but design works together with function. It may be your product that is not working or there may be a step in your process/sales funnel that is broken. The structure of a house will not be improved by a coat of paint. Make sure the whole design of the house is working before you add the finishing touches.